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The Curated Commute — The Birth of a “San Francisco Treat”

01/07/2013 by Angela

Learn a little about the birth of an iconic American product in 1940s San Francisco… If you suspected from the title that the San Francisco treat was rice-a-roni, well then you’d be right.

Today’s featured podcast is a little shorter than normal, but still a lot of fun. It’s from NPR Morning Edition’s series called Hidden Kitchens from The Kitchen Sisters. It tells the story of Lois DeDemenico and the Armenian woman who taught her to make the rice pilaf that would become rice-a-roni.

Click here to play the podcast (about 8 min).

Scroll about half way down the article explaining the podcast, under the heading ‘Birth of a Jingle’ (1:27 min), and you can hear a little more about the advertising campaign and the song that inspired the famous jingle.

There are a few fun pictures on the Kitchen Sister’s website that are worth seeing of both the DeDemoico family and Pailadzo Captanian, and you can also check out the rice pilaf recipe from Mrs. Captanian that inspired the product.

For other podcasts to enjoy while commuting, check out the For Your Commute page.

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Photo:  david__jones

Filed Under: All Posts, Curated Commute, NEAR Tagged With: Commuting, US

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